Consultant Profile
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Londre Marketing Consultants USC CSUN Pepperdine
Consultant ID:
101136
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Contact Information 
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| First Name
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Larry Steven |
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Last Name
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Londre |
| Address 1
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11072 Cashmere Street, Second Floor |
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Address 2
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| City
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Los Angeles |
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State
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CA |
| Country
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United States |
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Postal Code
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90049 |
| Telephone
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310.889.0220 |
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Fax
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310.889.0221 |
| Email
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Londre@usc.edu |
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Area of Experience
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Business
Information
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| Company or Individual Name
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Londre Marketing Consultants USC CSUN Pepperdine |
| Company's Web Site Address
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http://www.Londremarketing.com |
Company
Description
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Combining proven leadership in cross-functional operations of marketing, sales, product development, PR and communications. Expertise in creating award-winning sales, marketing, media and collateral programs. Introduced campaigns that developed strategic marketing plans and translated into tactical sales actions -- driving sales growth and expanding market penetration.
Recognized strengths in establishing and maintaining executive-level client and strategic partner relationships. Strong conceptual / analytical skills, ability to identify new market segments.
Marketing & Business Development Collateral Materials
E-business Technology Strategic Partnerships & AlliancesStrategic & Tactical Planning Public Relations
Product & Sales Management Advertising Agency Alliances
Events & Trade Shows Business to Business Marketing Multimedia Promotions
For over 30 years, I have been a marketing and advertising professional. I have worked within an advertising agency (svp, vp, account supervisor, senior account executive and account executive), and as a client (vp marketing and communications, vp marketing, director of marketing, marketing officer), with several advertising agencies, media buying services, design companies and other marketing firms reporting to me.
I have been a member of the Advertising Club of Los Angeles since 1975. An active board of director since 1983. The club's largest membership groups are media, clients, production, creative and advertising agency executives.
For over 27 years, I have taught graduate and undergraduate students marketing, advertising, promotion, communications and media at the University of Southern California, California State University, Northridge, Pepperdine University, and Loyola Marymount University. These classes were in the Schools of Business, Journalism and/or Annenberg School For Communication. |
Degrees and
Certifications
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MBA, Marketing, USC.
BS, Marketing USC
Ongoing Professional Development
USC Advanced Management Program
USC Modern Marketing Program
Town Hall Executive Series, "Leaders Talking to Leaders" |
Professional
Memberships
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Professional Affiliations
Board of Directors - Advertising Club of Los Angeles (1983 to Present)
Chairman, Advertising Club of Los Angeles, Summer Internship Program (1983 to Present)
Media Captain, Partnership for a Drug Free America
Advisory Board of Directors, California Special Olympics
Member, Los Angeles Convention and Visitors Bureau
Anti-Fireworks Program, Los Angeles Fire Department
Member, Los Angeles Town Hall
Executive Board Member and Secretary, Advertising Industry Emergency Fund (AIEF)
Board Member, Westwood Hills Homeowner Assoication |
Other Notes
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Awards and Honors
• Distinguished Professor (1999) California State University, Northridge
• Outstanding Citizen Award (1993), Los Angeles City Council
• Joseph Roos Community Service Award (1993), Public Relations Society of America
• Extraordinary Citizen Service Award (1993), Wilshire Chamber of Commerce
• Awards for Best Community Program (1991 & 1992), Publicity Club
• Award from California League of Cities (1991
• Belding Award (1990), Advertising Club of Los Angeles
• PRSA Award (1990), The Music Center / Performing Arts Center of L.A |
| Hourly Rate
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Not Specified |
| States Willing to Work
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AK, AZ, CA, CO, HI, ID, MT, NV, NY, OR, UT, WY |
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Professional Experience
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Project 1
Blumcraft of Pittsburgh, L.P., Plaintiff v. C.R. Lawrence, Inc a/k/a CRL
United States District Court For the Central District of California
• Worked with Bruce Gridley, State Bar #57166
Burke Williams & Sorensen, LLP
611 West Sixth Street, Suite 2500
LA, CA 90017
• Worked with James C. McConnon, Esq.
Alex Sluzas, Esq.
Attorneys for Plaintiff
Paul & Paul Two Thousand Market Street, Philadelphia, PN 19103
December, 2002 - June, 2003
Type: Report of Declaration and Trial Declaration
Settled in client’s favor in July 2003.
• “In our case where the effect on the market of false claims of origin were made by the defendant, Larry Londre was called upon to investigate the impact of those claims. With innovative investigative techniques and a sophisticated understanding of the factors which influence consumers, Larry Londre developed data and an analytical approach for the identification of damages…. being able to convince our opponent to settle for an amoun |
Project 2
Medicus Formulas, Inc., Plantiff v. Thane International, Inc.
• Worked with Attorneys, Robert F. Helfing (SB# 904180 and Jonathan Pink (SB# 179685), representing Thane International Inc. in the Superior Court of Los Angeles.
Sedgwick, Detert, Moran &Arnold LLP
801 South Figueroa Street, 18th Floor
Los Angeles, CA 90017
Deposition taken June 13, 2003
Case was settled. Client was delighted with results.
• “We prevailed on the first phase of the trial (i.e. your analysis and insights on the meaning of “gross media”, and plaintiff settled the next day. A very good result for us. Thanks again for your help.” |
Project 3
Hulme v. Giustino, et al
• Worked with Attorneys, John Hourihan and Cheryl Seitz
Declared Expert in November, 2003
Valerian, Patterson, Field, & Stratman
Employees of the Claims Litigation Dept., Farmers Insurance Exchange and Affiliates
1320 Harbor Bay Parkway
Suite 200
Alameda, CA 94502-0612
• “I was defending a large income loss claim brought by an independent film director and producer. Larry Londre provided me with advertising and other industry measures that enabled me to argue that the loss claim was significantly inflated.
Larry also provided suggestions of how the plaintiff could get back into the business, such as through buying advertising. I found him quite helpful.” |
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References
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Reference 1
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Reference 3
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